Move over 3D, 4K TVs are the real deal

Consumer Electronics Show 2013 in Las Vegas, USA signalled the end of gimmicky innovations in televisions. Last year’s CES was full of 3D TVs, while many 4K (four times high-definition) TVs were among the best products at this year’s event. Toshiba was the first to bring 4K TVs to India, after it launched its product last year, followed by LG. Samsung announced its first TV that can handle 4K content on Friday. The new product is called 85S9 and it will be available from May 2013. The company is not calling it a 4K TV, preferring the “Ultra HD TV” moniter instead, but just like 4K TVs, this product has the potential to give you the most immersive experience seen in TVs till date.

4K content (see picture), is about as real as high-definition gets. If you are hungry, do not watch a cookery show on 4K TVs. The experience is mouth-watering to say the least. The 85S9 is an impressive example of the technology. It doesn’t matter how far you are from the TV, the image clarity never drops.

The catch is that there isn’t enough 4K content in the market as of now, but that is always the case with new technologies. Content creators will catch up eventually. Instead of taking 3D to mainstream television, companies would benefit much more by bringing 4K TVs to the market.

Source:  http://www.indianexpress.com/news/move-over-3d-4k-tvs-are-the-real-deal/1081839/

Ruchi aims to turn Nutrela into Rs 5,000-cr brand in 5 yrs

Kolkata, Feb 4 (PTI) Ruchi Soya Industries today said it aims to expand the Nutrela brand five-fold to Rs 5,000 crore in the next five years.Stating that Nutrela was a small brand compared to the Ruchi brand which accounted for sale of Rs 7,000-8,000 crore, Ruchi Soya AVP Marketing Sandipan Ghosh said the company wanted to make Nutrela a Rs 5,000 crore brand in the next five years from Rs 1,000-1,200 crore now.

On reports of raids by the Mumbai income tax authorities on the group, the company did not forsee any hurdle towards its growth target. “No,” Ghosh said when asked whether the raids would have any adverse impact on growth. Ghosh said the existing business of Nutrela would grow by around 20 per cent year on year and the company planned to introduce more products.

“Currently, we are carrying out market research to enter new product categories under Nutrela brand,” he said. The brand was currently restricted to soya products, edible oil and margarine. In 2008, the company had made an attempt to foray into beverage from soya but failed to get the desired response. Ghosh said Nutrela offered high EBITA margin of 10-15 per cent for the company among other products.

Source: http://planetcorporatenews.blog.com/

Nutrela TVC

Launch of TVC and radio Jingle to tap Bengali market; veteran actor Soumitra Chatterjee to sing a jingle for the new campaign.

Ruchi Soya Industries is set to target the West Bengal market with an aggressive marketing campaign for their premium brand, Nutrela Kacchi Ghani Mustard Oil. The state accounts for over a third (around Rs 110 crore) of the Rs 300-crore mustard oil market in the country.

With the intent of reaching out to Bengali masses, the company is also planning to launch a 35-second TVC and a 25-second radio jingle this month. With the campaign, the company aims to create a bridge between the brand and true ‘Bangaliaana’, using a thoroughly Bengali concept, ‘Jagai Bangaliana’, which aims at evoking the authentic taste of food every time they use Nutrela Kacchi Ghani mustard oil.

The idea revolves around reviving and rejuvenating this ‘Bangaliaana’ and brings back the fading Bengali persona and spirit, reminding them of their roots. The campaign largely aims to reawaken authentic taste of Bengali food. It evokes the rich culture and tradition of the state and exhorting the people of Bengal to rediscover the pride of eating authentic Bengali food.

‘Bangaliyana’ is a tradition that has been passed on from one generation to the next in every Bengali family over the past century. It is a way of life as in the weekend ‘adda’, inviting friends and family to the house and discussing music, literature, politics, food, culture, history and then savouring authentic home cooked Bengali cuisine together. ‘Bangaliyana’ is also in celebrating togetherness and appreciation of Rabindrasangeet or Sumoner ‘gaan’ or Bangla ‘natok’ and even discussing Shakespeare, and most importantly how good the food was at the last brunch party.

Strengthening this connect further, the company has roped in veteran Bengali actor Soumitra Chatterjee to sing a jingle for the new radio campaign.

“We are sure that the campaign will rejuvenate the fading spirit of ‘Bangaliyana’ and the need for ‘kacchi ghani’ mustard oil as the predominant cooking medium. We are extremely excited about reviving ‘Bangaliyana’ and more so being able to make Soumitra Chaterjee partake in bringing the idea alive by singing a song for us,” said Sandipan Ghosh, Assistant Vice-President Marketing, Consumer Brands Division, RSIL.

The television and radio campaign has been conceptualized and developed by Hammer Communications in New Delhi.

The TVC and radio campaign will be simultaneously rolled out in Bengal and Assam. The 360 degree clamour marketing campaign is the company’s first campaign centred around the three-year-old mustard oil brand. Bihar and Jharkhand are next in the company’s radar.

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Source: http://www.youtube.com/watch?v=SltHF_7vYOg

Nutrela Likely To Have New Products To Increase Biz Prospects

Kolkata: Ruchi Soya Industries is planning to have new products in the health and wellness space to increase sales under its flagship soya food brand Nutrela about five-fold in five years, a company executive said on Monday.

Currently the company under the brand sells edible oil, soya chunks and granules, and table spread. The firm has clocked Rs.1,200 crore sales turnover from the brand.

“We have a target to garner Rs.5,000 crore turnover from the Nutrela brand within the next five years,” Ruchi Soya Industries Ltd assistant vice president, marketing, consumer brands division, Sandipan Ghosh said here.

“We will be aiming for both inorganic and organic growth. We will be growing from existing categories of around 20 to 30 percent and then we will also be expanding into newer category, which will also fuel the growth,” Ghosh said.

He said the newer categories in the health and wellness space would be home-grown and the company was now carrying out a consumer research for that.

“On the basis of the consumer research we are going to decide the potential of the category and potential of our business. As we progress towards second and third quarter of this calendar year, we will see that Nutrela will be expanding into newer category or incrementally innovate into the existing category,” he explained.

The makers of the largest-selling soya food brand enjoys about 90 percent market share in organised soya chunks and granules segment.

The firm, which is currently concentrating on domestic market said it will also focus on expanding its presence in tier III and IV cities.

Source: http://www.pardaphash.com/news/nutrela-likely-to-have-new-products-to-increase-biz-prospects/705094.html#.URlHux32815

Yahoo! buys scrapbook website Snip.it

Yahoo! confirmed Tuesday that it bought Snip.it, a young San Francisco startup that lets people create scrapbooks with pictures, articles, videos and other content found online.

“The Snip.it team created an innovative technology that lets people share content in a

social and fun way,” Yahoo! vice president of product Mike Kerns said in a statement emailed to AFP.

“Reading and sharing content is a core daily habit for most of the world, and we can’t wait to work with the Snip.it team to make that experience even more entertaining for our users.”

A message posted at Snip.it told users it was “joining forces” with Yahoo! and that the service was no longer available. A link was provided to a hall of fame honoring top Snip.it contributors.

“For the past year and a half, we’ve worked tirelessly as a team to build the best social news platform on the Web,” Snip.it said in the message.

“We are thrilled at the opportunity to bring Snip.it’s vision to a larger scale at Yahoo!”

Snip.it launched in late 2011 as a place where people could share digital “scrapbooks” based on topics or themes of their choosing.

Financial terms of the acquisition were not disclosed but unconfirmed online reports estimated the figure to be in the vicinity of $15 million.

Ruchi Soya Sep ’12 sales at Rs 5,427.23 crore

 

Ruchi Soya Industries has reported a sales turnover of Rs 5,427.23 crore and a net profit of Rs 65.66 crore for the quarter ended Sep ’12. For the quarter ended Sep 2011 the sales turnover was Rs 6,082.29 crore and net profit was Rs 3.78 crore.

Quarterly Results of Ruchi Soya Industries ——– in Rs. Cr. ——–

Sep ’11 Jun ’12 Sep ’12 Sales Turnover 6,082.29 5,007.91 5,427.23 Other Income 10.84 67.74 83.16 Total Income 6,093.13 5,075.65 5,510.39 Total Expenses 6,045.25 4,860.81 5,362.07 Operating Profit 37.04 147.10 65.16 Profit On Sale Of Assets — — — Profit On Sale Of Investments — — — Gain/Loss On Foreign Exchange — — — VRS Adjustment — — — Other Extraordinary Income/Expenses — — — Total Extraordinary Income/Expenses — — — Tax On Extraordinary Items — — — Net Extra Ordinary Income/Expenses — — — Gross Profit 47.88 214.84 148.32 Interest 3.72 116.59 18.59 PBDT 44.16 98.25 129.73 Depreciation 34.02 34.63 34.27 Depreciation On Revaluation Of Assets — — — PBT 10.14 63.62 95.46 Tax 6.36 21.02 29.80 Net Profit 3.78 42.60 65.66 Prior Years Income/Expenses — — — Depreciation for Previous Years Written Back/ Provided — — — Dividend — — — Dividend Tax — — — Dividend (%) — — — Earnings Per Share 0.11 1.28 1.97 Book Value — — — Equity 66.60 66.69 66.69 Reserves — — — Face Value 2.00 2.00 2.00